{"id":38926,"date":"2024-09-06T13:57:26","date_gmt":"2024-09-06T13:57:26","guid":{"rendered":"https:\/\/tuttosprint.ch\/?p=38926"},"modified":"2024-09-18T18:40:44","modified_gmt":"2024-09-18T18:40:44","slug":"l-loko-drini-lidl-ch-du-und-wir-das-wird-big","status":"publish","type":"post","link":"https:\/\/tuttosprint.ch\/de\/l-loko-drini-lidl-ch-du-und-wir-das-wird-big\/","title":{"rendered":"L LOKO &#038; DRINI &#038; LIDL-CH \u2013 \u201eDU UND WIR, DAS WIRD BIG&#8220;!"},"content":{"rendered":"\n<p><strong>L Loko &amp;\nDrini machen gemeinsame Sache mit Lidl Schweiz f\u00fcr die<br>\nLernenden-Kampagne &#8222;Du und wir, das wird Big!&#8220; \u2013<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"L Loko &amp; Drini \u2013 BIG (Official Video)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/JHf0aMa6jj0?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p> Mit der neuen Lernenden-Kampagne &#8222;Du und wir, das wird Big!&#8220; von Lidl Schweiz wird der Fokus auf die Lernenden von heute und morgen gesetzt. Ein zentrales Element der neuen Kampagne ist der Zugang zu jungen Menschen durch die Musik. Dabei setzt Lidl Schweiz auf K\u00fcnstler, die sich mit Werten und Themen der Zielgruppe identifizieren k\u00f6nnen. In diesem Kontext ist eine Kooperation mit den Musikern L Loko und Drini entstanden. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"400\" src=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2024\/09\/PR_01_LIDL21.jpg\" alt=\"PR_01_LIDL[21]\" class=\"wp-image-38920\" srcset=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2024\/09\/PR_01_LIDL21.jpg 568w, https:\/\/tuttosprint.ch\/wp-content\/uploads\/2024\/09\/PR_01_LIDL21-300x211.jpg 300w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><figcaption><em>(Credit: Sony Music)<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Unter dem neuen Claim &#8222;Du und wir, das wird Big!&#8220;<\/strong> ermutigt Lidl Schweiz sowohl potenzielle als auch bestehende Lernende, gemeinsam grosse Ziele zu erreichen. Als Teil des #teamlidl bieten sich nicht nur einzigartige M\u00f6glichkeiten, sondern auch Perspektiven voller Potenzial und Chancen. &#8222;Werde CEO deiner eigenen Karriere&#8220;, ist die Kernbotschaft der Kampagne.<br> <br> <strong><em>&#8222;Zentral f\u00fcr die Kampagne ist es, die Bed\u00fcrfnisse und W\u00fcnsche der Generationen Alpha und Z zu verstehen und sie auf Augenh\u00f6he anzusprechen&#8220;, <\/em>erkl\u00e4rt Lorena Cicia, Employer Branding Manager bei Lidl Schweiz.<em> &#8222;Die Musiker L Loko und Drini stehen mit ihrer Musik und ihrer eigenen Geschichte f\u00fcr den Mut, gross zu denken, den eigenen Weg zu gehen und in herausfordernden Situationen standhaft zu bleiben \u2013 Werte, die auch Lidl Schweiz vertritt und die sie so zu einem perfekten Match machen&#8220;, <\/em>so Marc Schadegg von der Agentur Koch.<em> &#8222;In enger Zusammenarbeit mit den K\u00fcnstlern und Sony Music Switzerland entstand aus dieser inhaltlichen Verbindung die Single &#8222;BIG&#8220;, die im August ver\u00f6ffentlicht wurde.<\/em><\/strong>\u00a0<br> <br> <strong><em>&#8222;Glaube an dich selbst und die M\u00f6glichkeiten sind grenzenlos&#8220;, <\/em>davon sind L Loko &amp; Drini \u00fcberzeugt. Diese Lebensphilosophie spiegelt sich in ihrem musikalischen Schaffen, insbesondere im Song &#8222;BIG&#8220; wider. Der Song ist eine kraftvolle Hymne auf Leidenschaft, Durchhalteverm\u00f6gen und Gemeinschaft.<em> &#8222;Tr\u00e4um gross, glaub an deine Ziele und schau nicht st\u00e4ndig was links und rechts gemacht wird&#8220;, <\/em>sagt L Loko \u00fcber die Single.<\/strong><br> <br> <strong>Als emotionaler und motivierender Katalysator<\/strong> dient der Song als Herzst\u00fcck der Lernenden-Kampagne und wird sowohl auf unterschiedlichen Kommunikationskan\u00e4len als auch intern zur St\u00e4rkung der Identifikation eingesetzt. Unterstrichen wird dies durch eine dreisprachige Version des Songs mit der K\u00fcnstlerin Milune f\u00fcr den franz\u00f6sischsprachigen und Luca f\u00fcr den italienischsprachigen Part, die als offizielles Musikvideo auf Youtube verf\u00fcgbar ist. <\/p>\n\n\n\n<p> <strong>Um die Kampagne gemeinsam vorzubereiten,<\/strong> arbeiteten aktuelle Lernende von Lidl Schweiz eng mit L Loko und Drini zusammen. Ein perfekter Startschuss f\u00fcr die gemeinsame Mission, die chancenreiche Zukunft mit den Talenten von morgen zu gestalten.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>L Loko &amp; Drini machen gemeinsame Sache mit Lidl Schweiz f\u00fcr die\u2026<\/p>\n","protected":false},"author":1,"featured_media":38922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,21],"tags":[],"class_list":["post-38926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-show","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L LOKO &amp; DRINI &amp; LIDL-CH \u2013 \u201eDU UND WIR, DAS WIRD BIG&quot;! - Tuttosprint<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tuttosprint.ch\/de\/l-loko-drini-lidl-ch-du-und-wir-das-wird-big\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L LOKO &amp; DRINI &amp; LIDL-CH \u2013 \u201eDU UND WIR, DAS WIRD BIG&quot;! - Tuttosprint\" \/>\n<meta property=\"og:description\" content=\"L Loko &amp; Drini machen gemeinsame Sache mit Lidl Schweiz f\u00fcr die\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tuttosprint.ch\/de\/l-loko-drini-lidl-ch-du-und-wir-das-wird-big\/\" \/>\n<meta property=\"og:site_name\" content=\"Tuttosprint\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-06T13:57:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-18T18:40:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2024\/09\/PR_02_LIDL1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"568\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Red. 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