{"id":41596,"date":"2025-01-06T15:53:00","date_gmt":"2025-01-06T15:53:00","guid":{"rendered":"https:\/\/tuttosprint.ch\/?p=41596"},"modified":"2025-01-06T15:53:02","modified_gmt":"2025-01-06T15:53:02","slug":"rico-christoffel-ist-neuer-brand-director-von-seat-und-cupra-schweiz","status":"publish","type":"post","link":"https:\/\/tuttosprint.ch\/de\/rico-christoffel-ist-neuer-brand-director-von-seat-und-cupra-schweiz\/","title":{"rendered":"RICO CHRISTOFFEL IST NEUER BRAND DIRECTOR VON SEAT UND CUPRA SCHWEIZ"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Der bisherige Brand Director von VW Nutzfahrzeuge Schweiz f\u00fchrt die Gesch\u00e4fte der Marken seit den 1. Januar 2025 &#8211; Sandra Grau hat eine neue Aufgabe innerhalb der AMAG Import AG \u00fcbernommen &#8211;<\/strong><\/h3>\n\n\n\n<p><em>Martorell\/Cham, 6. Januar\n2025&nbsp;\u2013<\/em>&nbsp;F\u00fchrungswechsel bei SEAT und CUPRA Schweiz. Der neue Mann\nan der Spitze heisst Rico Christoffel. Mit Rico Christoffel hat eine\nausgewiesene F\u00fchrungsperson die Leitung von SEAT und CUPRA Schweiz \u00fcbernommen.\nEr trat per 1. Januar 2025 die Nachfolge von Sandra Grau an, die als Head of\nFleetmanagement &amp; Performance&nbsp;eine neue Herausforderung innerhalb der\nAMAG Import AG angenommen hat.<\/p>\n\n\n\n<p><strong>Der Schweizer Rico Christoffel\nist kein Unbekannter,<\/strong> so war er seit 2019 erfolgreich als Brand Director\nvon VW Nutzfahrzeuge aktiv. &nbsp;Er verf\u00fcgt 30 Jahre Berufs- und\nF\u00fchrungserfahrung und war durchgehend in der LKW-, Nutzfahrzeug- und\nAutomobilbranche t\u00e4tig. Sein fundiertes Wissen sammelte er unter anderem bei\ndiversen Weiterbildungsabschl\u00fcssen, vom dipl. Automechaniker mit Meisterpr\u00fcfung\n\u00fcber den eidg. dipl. Marketingplaner. Zudem runden ein CAS FH in General\nManagement und ein Master in Business Administration seine akademischen\nAbschl\u00fcsse ab.<\/p>\n\n\n\n<p>Seine berufliche Laufbahn gestaltete er u. a. als Sales Coach LKW bei der Daimler Chrysler Schweiz AG, vier Jahre als Vertriebsleiter Transporter Mercedes-Benz und weitere vier Jahre als Direktor Vertrieb bei der Mercedes-Benz Automobil AG. Nach einer einj\u00e4hrigen Weltreise suchte Rico Christoffel eine neue Herausforderung. Er wollte sein Wissen und seine Erfahrungen auf Seiten des Handels einbringen und \u00fcbernahm die Gesch\u00e4ftsleitung im Retail der Mercedes-Benz Automobil AG f\u00fcr die Zweigniederlassungen Aarburg, Bellach und Biel. 2019 stiess er zur AMAG Import AG als Brand Director VW Nutzfahrzeuge. Nach sechs Jahren erfolgreichen Wirkens steht nun mit der \u00dcbernahme der Gesamtleitung der Marken SEAT und CUPRA der n\u00e4chste Karriereschritt an. <\/p>\n\n\n\n<p>Christoffel freut sich auf die bevorstehenden Herausforderungen und Aufgaben. <strong><em>\u00abZusammen mit dem\u00a0motivierten Team von SEAT und CUPRA Schweiz werde ich mein Bestes geben, um die beiden Marken weiter voranzutreiben.\u00bb <\/em>so der neue Brand Director.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der bisherige Brand Director von VW Nutzfahrzeuge Schweiz f\u00fchrt die Gesch\u00e4fte der\u2026<\/p>\n","protected":false},"author":1,"featured_media":41593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,42],"tags":[],"class_list":["post-41596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nutzfahrzeuge"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RICO CHRISTOFFEL IST NEUER BRAND DIRECTOR VON SEAT UND CUPRA SCHWEIZ - Tuttosprint<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tuttosprint.ch\/de\/rico-christoffel-ist-neuer-brand-director-von-seat-und-cupra-schweiz\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RICO CHRISTOFFEL IST NEUER BRAND DIRECTOR VON SEAT UND CUPRA SCHWEIZ - Tuttosprint\" \/>\n<meta property=\"og:description\" content=\"Der bisherige Brand Director von VW Nutzfahrzeuge Schweiz f\u00fchrt die Gesch\u00e4fte der\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tuttosprint.ch\/de\/rico-christoffel-ist-neuer-brand-director-von-seat-und-cupra-schweiz\/\" \/>\n<meta property=\"og:site_name\" content=\"Tuttosprint\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-06T15:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-06T15:53:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2025\/01\/Rico-Christoffel_Brand-Director_SEAT_CUPRA_Schweiz_lowres.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"509\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Red. 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