{"id":52830,"date":"2026-03-12T18:42:10","date_gmt":"2026-03-12T16:42:10","guid":{"rendered":"https:\/\/tuttosprint.ch\/?p=52830"},"modified":"2026-03-21T02:34:51","modified_gmt":"2026-03-21T00:34:51","slug":"brand-group-core-ergebnisse-2025-strategie-2026","status":"publish","type":"post","link":"https:\/\/tuttosprint.ch\/de\/brand-group-core-ergebnisse-2025-strategie-2026\/","title":{"rendered":"VOLKSWAGEN BRAND GROUP CORE \u2013 BILANZ 2025, AUSBLICK 2026"},"content":{"rendered":"\n

EFFIZIENZSTEIGERUNGEN, REDUZIERTE FIXKOSTEN UND EINE NEUE GEMEINSAME ELEKTROPLATTFORM MIT ID. POLO, CUPRA RAVAL UND \u0160KODA EPIQ –<\/h4>\n\n\n\n
\"Screenshot
Thomas Sch\u00e4fer, Mitglied des Vorstands der Volkswagen AG und CEO Marke Volkswagen \u2013 (Credit: scr-cs Brand Group Core, 12.03.2026)<\/figcaption><\/figure>\n\n\n\n

Ich habe heute Morgen auf Einladung an der Online\u2011Pressekonferenz der Brand Group Core des Volkswagen Konzerns teilgenommen. Dabei wurden die Gesch\u00e4ftszahlen 2025 sowie die strategischen Schwerpunkte f\u00fcr 2026 vorgestellt.<\/p>\n\n\n\n

Die Brand Group Core schloss das Jahr 2025 mit einem operativen Ergebnis von 6,8 Milliarden Euro ab \u2013 nahezu auf Vorjahresniveau. Wie w\u00e4hrend der Pr\u00e4sentation betont wurde, war 2025 gepr\u00e4gt von konsequenter interner Optimierung, deutlichen Fixkostensenkungen und einer sp\u00fcrbaren Steigerung der industriellen Effizienz.<\/p>\n\n\n\n

Der Umsatz der Markengruppe stieg auf 145,2 Milliarden Euro, w\u00e4hrend die Auslieferungen 5,12 Millionen Fahrzeuge erreichten. Besonders Europa und das wachsende Elektrosegment trugen zu dieser Entwicklung bei.<\/p>\n\n\n\n

Neues Steuerungsmodell ab 2026<\/strong><\/p>\n\n\n\n

F\u00fcr 2026 f\u00fchrt die Brand Group Core ein vereinfachtes Governance\u2011Modell ein, das Prozesse und Verantwortlichkeiten zwischen Volkswagen, \u0160koda, SEAT\/CUPRA und Volkswagen Nutzfahrzeuge strafft. Ziel ist eine effizientere, marken\u00fcbergreifende Zusammenarbeit und eine h\u00f6here Wettbewerbsf\u00e4higkeit.<\/p>\n\n\n\n

Electric Urban Car Family<\/strong><\/p>\n\n\n\n

\"Screenshot
Volkswagen Brand Group Core \u2013 (Credit: scr-cs Brand Group Core, 12.03.2026)<\/figcaption><\/figure>\n\n\n\n

Ein zentrales Element der Strategie 2026 ist die neue, gemeinsam entwickelte Familie kompakter Elektrofahrzeuge:<\/p>\n\n\n\n

    \n
  • Volkswagen ID. Polo (geplanter Einstiegspreis ca. 25.000 Euro)<\/li>\n\n\n\n
  • CUPRA Raval<\/li>\n\n\n\n
  • \u0160koda Epiq<\/li>\n<\/ul>\n\n\n\n

    Die gemeinsame Plattform soll \u00fcber den Lebenszyklus hinweg rund 650 Millionen Euro einsparen und j\u00e4hrliche St\u00fcckzahlen im Bereich mehrerer hunderttausend Einheiten erm\u00f6glichen.<\/p>\n\n\n\n

    Entwicklung der einzelnen Marken<\/strong><\/p>\n\n\n\n

      \n
    • Volkswagen Pkw: 3,10 Mio. Auslieferungen, 86,57 Mrd. \u20ac Umsatz, operatives Ergebnis leicht gestiegen.<\/li>\n\n\n\n
    • Volkswagen Nutzfahrzeuge: 428.000 Einheiten, 16,9 Mrd. \u20ac Umsatz.<\/li>\n\n\n\n
    • SEAT\/CUPRA: Rekordjahr mit 657.400 Fahrzeugen und starkem Wachstum bei elektrifizierten Modellen.<\/li>\n\n\n\n
    • \u0160koda Auto: 1,17 Mio. Fahrzeuge (+7,6 %), operatives Ergebnis 2,5 Mrd. \u20ac, Rendite 8,3 %.<\/li>\n<\/ul>\n\n\n\n
      \n
      \"Screenshot
      Thomas Sch\u00e4fer, Mitglied des Vorstands der Volkswagen AG und CEO Marke Volkswagen \u2013 (Credit: scr-cs Brand Group Core, 12.03.2026)<\/figcaption><\/figure>\n\n\n\n
      \"Screenshot
      Thomas Sch\u00e4fer, Mitglied des Vorstands der Volkswagen AG und CEO Marke Volkswagen \u2013 (Credit: scr-cs Brand Group Core, 12.03.2026)<\/figcaption><\/figure>\n\n\n\n
      \"Screenshot
      Thomas Sch\u00e4fer, Mitglied des Vorstands der Volkswagen AG und CEO Marke Volkswagen \u2013 (Credit: scr-cs Brand Group Core, 12.03.2026)<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

      Die Brand Group Core schlie\u00dft 2025 mit soliden Ergebnissen ab und startet\u2026<\/p>\n","protected":false},"author":8,"featured_media":52822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,21],"tags":[193,198,203,201,204,202,197,194,195,205,206,199,200,196],"class_list":["post-52830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emobilitytime-de","category-news","tag-brand-group-core","tag-cupra-raval","tag-effizienzsteigerung","tag-electric-urban-car-family","tag-elektroplattformen","tag-geschaeftsjahr-2025","tag-id-polo","tag-seat-cupra","tag-skoda","tag-skoda-epiq","tag-strategie-2026","tag-volkswagen","tag-volkswagen-nutzfahrzeuge","tag-vw-governance"],"yoast_head":"\nBrand Group Core: Ergebnisse 2025 und neues Steuerungsmodell f\u00fcr 2026 - Tuttosprint<\/title>\n<meta name=\"description\" content=\"Solide Ergebnisse 2025 f\u00fcr die Brand Group Core und eine klare Strategie f\u00fcr 2026: effizientere Strukturen, gemeinsame Elektroplattformen und die Electric Urban Car Family mit ID. 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