{"id":53549,"date":"2026-04-09T21:35:13","date_gmt":"2026-04-09T19:35:13","guid":{"rendered":"https:\/\/tuttosprint.ch\/?p=53549"},"modified":"2026-04-09T21:35:17","modified_gmt":"2026-04-09T19:35:17","slug":"harley-davidson-ride-globale-markenplattform","status":"publish","type":"post","link":"https:\/\/tuttosprint.ch\/de\/harley-davidson-ride-globale-markenplattform\/","title":{"rendered":"RIDE &#8211; DIE NEUE \u00c4RA VON HARLEY\u2011DAVIDSON"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">EINE NEUE WELTWEITE MARKENPLATTFORM EBNET DEN WEG F\u00dcR DIE ZUKUNFT VON HARLEY-DAVIDSON UND W\u00dcRDIGT ZUGLEICH DIE VERGANGENHEIT DER MARKE.<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RIDE, AGAIN | Harley-Davidson\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/hq9TOdyt6So?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><em>MILWAUKEE (9. April 2026)<\/em> \u2013 Mit der globalen Einf\u00fchrung von RIDE belebt Harley-Davidson die Marke neu. Dabei handelt es sich um eine \u00fcberarbeitete Markenplattform, die mehr als ein Jahrhundert an Motorradkultur w\u00fcrdigt, f\u00fcr die Fahrer unserer \u00c4ra konzipiert ist und f\u00fcr Harley-Davidson den Weg in die Zukunft ebnet.<\/p>\n\n\n\n<p><strong>RIDE \u2013 auf Deutsch \u201eMotorradfahren\u201c \u2013 ist mehr als ein Wort.<\/strong> Es ist die Idee, die Harley-Davidson definiert und antreibt, es sind die damit verbundenen Handlungen und Gef\u00fchle sowie die Einstellung zum Leben, die seit der Gr\u00fcndung des Unternehmens im Jahr 1903 fest mit der Marke verbunden sind. Es geht nicht nur um den Besitz eines Motorrads aus Milwaukee, sondern um eine wahre Gemeinschaft leidenschaftlicher Fahrer. Unter dem Begriff RIDE sollen Menschen zusammengebracht, K\u00f6pfe freigeblasen und Meilen in Geschichten verwandelt werden. Damit unterstreicht RIDE die enorme Bedeutung des Lebens auf zwei R\u00e4dern.<\/p>\n\n\n\n<p>\u201e<em>Ich freue mich, die Plattform RIDE als Neustart der Marke im Vorfeld der Einf\u00fchrung unserer Unternehmensstrategie im Mai zu lancieren. RIDE feiert den Spass und die Freude, die Menschen beim Fahren des unserer Meinung nach besten Motorrads der Welt, einer Harley-Davidson, erleben\u201c,<\/em> <strong>erl\u00e4utert Artie Starrs, President und Chief Executive Officer von Harley-Davidson.<\/strong><\/p>\n\n\n\n<p><strong>Mit dem Start von RIDE<\/strong> pr\u00e4sentiert sich Harley-Davidson in einer neuen visuellen Identit\u00e4t, deren Kern die R\u00fcckkehr des klassischen Bar &amp; Shield Logos bildet \u2013 eine Hommage an die Anf\u00e4nge des Unternehmens und ein Zeichen daf\u00fcr, welche Rolle die Historie weiterhin bei der Gestaltung der Zukunft spielt.<\/p>\n\n\n\n<p><strong>Das Deb\u00fct der Plattform<\/strong> wird mit einem Video zum Kultsong \u201eOn the Road Again\u201c von Willie Nelson zum Leben erweckt, das unverf\u00e4lschte, authentische Aufnahmen von echten Fahrern und die Freude an RIDE, dem Fahren eines Motorrads, zeigt. Der Spot beleuchtet den Spirit der Strasse und die Lebensweise, die ihn umgibt \u2013 eine Gemeinschaft, die Harley-Davidson ins Leben rief und auch in Zukunft f\u00f6rdert. <\/p>\n\n\n\n<p><strong>Seit \u00fcber einem Jahrhundert definiert Harley-Davidson,<\/strong> was es bedeutet, Motorrad zu fahren. RIDE ist das n\u00e4chste Kapitel, das jedem Fahrer den Weg ebnet \u2013 denjenigen, die von Anfang an dabei waren, und allen, die bereit sind, sich der Gemeinschaft anzuschliessen. Das Fazit: mehr Biker, mehr Motorradtouren, mehr Freiheit und mehr Geschichten, die es zu erz\u00e4hlen gilt.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"400\" data-id=\"53543\" src=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-7.jpg\" alt=\"Ride (7)\" class=\"wp-image-53543\" srcset=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-7.jpg 711w, https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-7-300x169.jpg 300w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/><figcaption class=\"wp-element-caption\">(Credit: HD)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"400\" data-id=\"53539\" src=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-5.jpg\" alt=\"Ride (5)\" class=\"wp-image-53539\" srcset=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-5.jpg 599w, https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-5-300x200.jpg 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><figcaption class=\"wp-element-caption\">(Credit: HD)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"400\" data-id=\"53537\" src=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-4.jpg\" alt=\"Ride (4)\" class=\"wp-image-53537\" srcset=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-4.jpg 599w, https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-4-300x200.jpg 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><figcaption class=\"wp-element-caption\">(Credit: HD)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" data-id=\"53535\" src=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-3.jpg\" alt=\"\" class=\"wp-image-53535\" srcset=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-3.jpg 600w, https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-3-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">(Credit: HD)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" data-id=\"53533\" src=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-2.jpg\" alt=\"Ride (2)\" class=\"wp-image-53533\" srcset=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-2.jpg 600w, https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">(Credit: HD)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" data-id=\"53531\" src=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-1.jpg\" alt=\"Ride (1)\" class=\"wp-image-53531\" srcset=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-1.jpg 600w, https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">(Credit: HD)<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-center has-accent-color has-base-background-color has-text-color has-background has-link-color has-small-font-size wp-elements-f2692f6cf8328a70664d4424e0dcc5af\"><em>Red. TSP<br>Tuttosprint \u2013 Mobilit\u00e4t, Motoren, Reisen und Lifestyle.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Harley\u2011Davidson startet RIDE, eine neue weltweite Markenplattform, die \u00fcber 120 Jahre Motorradkultur\u2026<\/p>\n","protected":false},"author":1,"featured_media":53542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,21,30],"tags":[908,901,592,923,931,926,930,927,929,909,925,928,924],"class_list":["post-53549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-moto-de","category-news","category-digitaltime-de","tag-artie-starrs","tag-bar-shield","tag-harley-davidson","tag-markenplattform","tag-markenstrategie","tag-motorrad-lifestyle","tag-motorradfahren","tag-motorradkultur","tag-on-the-road-again","tag-ride","tag-rider-community","tag-tradition-harley","tag-visuelle-identitaet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Harley\u2011Davidson startet RIDE: neue globale Markenplattform - Tuttosprint<\/title>\n<meta name=\"description\" content=\"Harley\u2011Davidson lanciert RIDE, eine neue globale Markenplattform mit erneuerter visueller Identit\u00e4t und R\u00fcckkehr des klassischen Bar &amp; Shield Logos. Ein starkes Signal f\u00fcr die Zukunft der Marke und ihre weltweite Rider\u2011Community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tuttosprint.ch\/de\/harley-davidson-ride-globale-markenplattform\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harley\u2011Davidson startet RIDE: neue globale Markenplattform - Tuttosprint\" \/>\n<meta property=\"og:description\" content=\"Harley\u2011Davidson lanciert RIDE, eine neue globale Markenplattform mit erneuerter visueller Identit\u00e4t und R\u00fcckkehr des klassischen Bar &amp; Shield Logos. Ein starkes Signal f\u00fcr die Zukunft der Marke und ihre weltweite Rider\u2011Community.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tuttosprint.ch\/de\/harley-davidson-ride-globale-markenplattform\/\" \/>\n<meta property=\"og:site_name\" content=\"Tuttosprint\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-09T19:35:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T19:35:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"711\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Red. TSP\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Red. TSP\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/de\\\/harley-davidson-ride-globale-markenplattform\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/de\\\/harley-davidson-ride-globale-markenplattform\\\/\"},\"author\":{\"name\":\"Red. TSP\",\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/#\\\/schema\\\/person\\\/84dfe95b43201d701bfdc5df5b4fa1f4\"},\"headline\":\"RIDE &#8211; DIE NEUE \u00c4RA VON HARLEY\u2011DAVIDSON\",\"datePublished\":\"2026-04-09T19:35:13+00:00\",\"dateModified\":\"2026-04-09T19:35:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/de\\\/harley-davidson-ride-globale-markenplattform\\\/\"},\"wordCount\":416,\"publisher\":{\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/de\\\/harley-davidson-ride-globale-markenplattform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tuttosprint.ch\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Ride-6.jpg\",\"keywords\":[\"Artie Starrs\",\"Bar &amp; Shield\",\"Harley-Davidson\",\"Markenplattform\",\"Markenstrategie\",\"Motorrad-Lifestyle\",\"Motorradfahren\",\"Motorradkultur\",\"On the Road Again\",\"RIDE\",\"Rider-Community\",\"Tradition Harley\",\"visuelle Identit\u00e4t\"],\"articleSection\":[\"Auto\\\/Moto\",\"News\",\"VITABELLA\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/de\\\/harley-davidson-ride-globale-markenplattform\\\/\",\"url\":\"https:\\\/\\\/tuttosprint.ch\\\/de\\\/harley-davidson-ride-globale-markenplattform\\\/\",\"name\":\"Harley\u2011Davidson startet RIDE: neue globale Markenplattform - Tuttosprint\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/de\\\/harley-davidson-ride-globale-markenplattform\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/de\\\/harley-davidson-ride-globale-markenplattform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tuttosprint.ch\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Ride-6.jpg\",\"datePublished\":\"2026-04-09T19:35:13+00:00\",\"dateModified\":\"2026-04-09T19:35:17+00:00\",\"description\":\"Harley\u2011Davidson lanciert RIDE, eine neue globale Markenplattform mit erneuerter visueller Identit\u00e4t und R\u00fcckkehr des klassischen Bar & Shield Logos. Ein starkes Signal f\u00fcr die Zukunft der Marke und ihre weltweite Rider\u2011Community.\",\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tuttosprint.ch\\\/de\\\/harley-davidson-ride-globale-markenplattform\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/de\\\/harley-davidson-ride-globale-markenplattform\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tuttosprint.ch\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Ride-6.jpg\",\"contentUrl\":\"https:\\\/\\\/tuttosprint.ch\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Ride-6.jpg\",\"width\":711,\"height\":400,\"caption\":\"(Credit: HD)\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/#website\",\"url\":\"https:\\\/\\\/tuttosprint.ch\\\/\",\"name\":\"Tuttosprint\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tuttosprint.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/#organization\",\"name\":\"Tuttosprint\",\"url\":\"https:\\\/\\\/tuttosprint.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tuttosprint.ch\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/Logo_pos_Tuttosprint-2.png\",\"contentUrl\":\"https:\\\/\\\/tuttosprint.ch\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/Logo_pos_Tuttosprint-2.png\",\"width\":350,\"height\":55,\"caption\":\"Tuttosprint\"},\"image\":{\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tuttosprint.ch\\\/#\\\/schema\\\/person\\\/84dfe95b43201d701bfdc5df5b4fa1f4\",\"name\":\"Red. TSP\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf0c9e614551eb65b068b8ae2042e0ec60c802bc0fb815d4ebbd1eff13a2e9ad?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf0c9e614551eb65b068b8ae2042e0ec60c802bc0fb815d4ebbd1eff13a2e9ad?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf0c9e614551eb65b068b8ae2042e0ec60c802bc0fb815d4ebbd1eff13a2e9ad?s=96&d=mm&r=g\",\"caption\":\"Red. TSP\"},\"url\":\"https:\\\/\\\/tuttosprint.ch\\\/de\\\/author\\\/info_vb03q6f2\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Harley\u2011Davidson startet RIDE: neue globale Markenplattform - Tuttosprint","description":"Harley\u2011Davidson lanciert RIDE, eine neue globale Markenplattform mit erneuerter visueller Identit\u00e4t und R\u00fcckkehr des klassischen Bar & Shield Logos. Ein starkes Signal f\u00fcr die Zukunft der Marke und ihre weltweite Rider\u2011Community.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tuttosprint.ch\/de\/harley-davidson-ride-globale-markenplattform\/","og_locale":"de_DE","og_type":"article","og_title":"Harley\u2011Davidson startet RIDE: neue globale Markenplattform - Tuttosprint","og_description":"Harley\u2011Davidson lanciert RIDE, eine neue globale Markenplattform mit erneuerter visueller Identit\u00e4t und R\u00fcckkehr des klassischen Bar & Shield Logos. Ein starkes Signal f\u00fcr die Zukunft der Marke und ihre weltweite Rider\u2011Community.","og_url":"https:\/\/tuttosprint.ch\/de\/harley-davidson-ride-globale-markenplattform\/","og_site_name":"Tuttosprint","article_published_time":"2026-04-09T19:35:13+00:00","article_modified_time":"2026-04-09T19:35:17+00:00","og_image":[{"width":711,"height":400,"url":"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-6.jpg","type":"image\/jpeg"}],"author":"Red. TSP","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Red. TSP","Gesch\u00e4tzte Lesezeit":"4 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tuttosprint.ch\/de\/harley-davidson-ride-globale-markenplattform\/#article","isPartOf":{"@id":"https:\/\/tuttosprint.ch\/de\/harley-davidson-ride-globale-markenplattform\/"},"author":{"name":"Red. TSP","@id":"https:\/\/tuttosprint.ch\/#\/schema\/person\/84dfe95b43201d701bfdc5df5b4fa1f4"},"headline":"RIDE &#8211; DIE NEUE \u00c4RA VON HARLEY\u2011DAVIDSON","datePublished":"2026-04-09T19:35:13+00:00","dateModified":"2026-04-09T19:35:17+00:00","mainEntityOfPage":{"@id":"https:\/\/tuttosprint.ch\/de\/harley-davidson-ride-globale-markenplattform\/"},"wordCount":416,"publisher":{"@id":"https:\/\/tuttosprint.ch\/#organization"},"image":{"@id":"https:\/\/tuttosprint.ch\/de\/harley-davidson-ride-globale-markenplattform\/#primaryimage"},"thumbnailUrl":"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-6.jpg","keywords":["Artie Starrs","Bar &amp; Shield","Harley-Davidson","Markenplattform","Markenstrategie","Motorrad-Lifestyle","Motorradfahren","Motorradkultur","On the Road Again","RIDE","Rider-Community","Tradition Harley","visuelle Identit\u00e4t"],"articleSection":["Auto\/Moto","News","VITABELLA"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/tuttosprint.ch\/de\/harley-davidson-ride-globale-markenplattform\/","url":"https:\/\/tuttosprint.ch\/de\/harley-davidson-ride-globale-markenplattform\/","name":"Harley\u2011Davidson startet RIDE: neue globale Markenplattform - Tuttosprint","isPartOf":{"@id":"https:\/\/tuttosprint.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tuttosprint.ch\/de\/harley-davidson-ride-globale-markenplattform\/#primaryimage"},"image":{"@id":"https:\/\/tuttosprint.ch\/de\/harley-davidson-ride-globale-markenplattform\/#primaryimage"},"thumbnailUrl":"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-6.jpg","datePublished":"2026-04-09T19:35:13+00:00","dateModified":"2026-04-09T19:35:17+00:00","description":"Harley\u2011Davidson lanciert RIDE, eine neue globale Markenplattform mit erneuerter visueller Identit\u00e4t und R\u00fcckkehr des klassischen Bar & Shield Logos. Ein starkes Signal f\u00fcr die Zukunft der Marke und ihre weltweite Rider\u2011Community.","inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tuttosprint.ch\/de\/harley-davidson-ride-globale-markenplattform\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/tuttosprint.ch\/de\/harley-davidson-ride-globale-markenplattform\/#primaryimage","url":"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-6.jpg","contentUrl":"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2026\/04\/Ride-6.jpg","width":711,"height":400,"caption":"(Credit: HD)"},{"@type":"WebSite","@id":"https:\/\/tuttosprint.ch\/#website","url":"https:\/\/tuttosprint.ch\/","name":"Tuttosprint","description":"","publisher":{"@id":"https:\/\/tuttosprint.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tuttosprint.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/tuttosprint.ch\/#organization","name":"Tuttosprint","url":"https:\/\/tuttosprint.ch\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/tuttosprint.ch\/#\/schema\/logo\/image\/","url":"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2018\/05\/Logo_pos_Tuttosprint-2.png","contentUrl":"https:\/\/tuttosprint.ch\/wp-content\/uploads\/2018\/05\/Logo_pos_Tuttosprint-2.png","width":350,"height":55,"caption":"Tuttosprint"},"image":{"@id":"https:\/\/tuttosprint.ch\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tuttosprint.ch\/#\/schema\/person\/84dfe95b43201d701bfdc5df5b4fa1f4","name":"Red. TSP","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/secure.gravatar.com\/avatar\/cf0c9e614551eb65b068b8ae2042e0ec60c802bc0fb815d4ebbd1eff13a2e9ad?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cf0c9e614551eb65b068b8ae2042e0ec60c802bc0fb815d4ebbd1eff13a2e9ad?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf0c9e614551eb65b068b8ae2042e0ec60c802bc0fb815d4ebbd1eff13a2e9ad?s=96&d=mm&r=g","caption":"Red. TSP"},"url":"https:\/\/tuttosprint.ch\/de\/author\/info_vb03q6f2\/"}]}},"_links":{"self":[{"href":"https:\/\/tuttosprint.ch\/de\/wp-json\/wp\/v2\/posts\/53549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tuttosprint.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tuttosprint.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tuttosprint.ch\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tuttosprint.ch\/de\/wp-json\/wp\/v2\/comments?post=53549"}],"version-history":[{"count":2,"href":"https:\/\/tuttosprint.ch\/de\/wp-json\/wp\/v2\/posts\/53549\/revisions"}],"predecessor-version":[{"id":53551,"href":"https:\/\/tuttosprint.ch\/de\/wp-json\/wp\/v2\/posts\/53549\/revisions\/53551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tuttosprint.ch\/de\/wp-json\/wp\/v2\/media\/53542"}],"wp:attachment":[{"href":"https:\/\/tuttosprint.ch\/de\/wp-json\/wp\/v2\/media?parent=53549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tuttosprint.ch\/de\/wp-json\/wp\/v2\/categories?post=53549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tuttosprint.ch\/de\/wp-json\/wp\/v2\/tags?post=53549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}